Use of cookies by the Macarena Shoes website

In compliance with the provisions of Article 22.2 of Law 34/2002, of 11 July, on Information Society Services and Electronic Commerce, this website informs you, in this section, about its policy on the collection and processing of cookies. The MacarenaShoes.com website (hereinafter, the Website) uses Cookies. Cookies are files sent to a browser by a web server to record the User's activities on a particular website. The primary purpose of Cookies is to provide the user with quicker access to the selected services. In addition, Cookies personalise the services offered by the Website, providing each user with information that is of interest or may be of interest to them, based on their use of the Services. The Website uses Cookies to personalise and maximise the user's browsing experience. Cookies are only associated with an anonymous user and their computer and do not provide references that allow the user's personal data to be deduced. The user may configure their browser to notify and reject the installation of Cookies sent by the Website, without this affecting the user's ability to access the content of the website. However, please note that, in any case, the quality of operation of the Website may decrease. Registered users, who register or have logged in, may benefit from more personalised services tailored to their profile, thanks to the combination of the data stored in the cookies with the personal data used at the time of registration. Such users expressly authorise the use of this information for the stated purpose, without prejudice to their right to refuse or disable the use of cookies.

Likewise, the Website may be aware of all the services requested by users, so that it can provide or offer information appropriate to the tastes and preferences of each user.

a) Types, purpose and operation of Cookies

Cookies, depending on their permanence, can be divided into “session cookies” or “persistent cookies”. The former expire when the user closes the browser. The latter expire when the purpose for which they serve is fulfilled (for example, so that the user remains identified in the Services) or when they are manually deleted.

Additionally, depending on their purpose, Cookies can be classified as follows:

  • Performance cookies: This type of Cookie remembers your preferences for the tools found in the services, so you do not have to reconfigure the service each time you visit. For example, this type includes: Volume settings for video or sound players. Video streaming speeds compatible with your browser.
  • Geo-location cookies: These Cookies are used to find out in which country you are when a service is requested. This Cookie is completely anonymous and is only used to help target content to your location.
  • Registration cookies: Registration Cookies are generated once the user has registered or subsequently logged in, and are used to identify them in the services for the following purposes: To keep the user identified so that, if they close a service, the browser or the computer and at another time or another day return to that service, they will remain identified, thus facilitating their navigation without having to identify themselves again. This functionality can be deleted if the user clicks the “log out” function, so that this Cookie is deleted and the next time the user enters the service, they will have to log in to be identified. To check whether the user is authorised to access certain services, for example, to participate in a competition.
  • Analytical cookies: Each time a User visits a service, a tool from an external provider (Google Analytics, Comscore and similar, which may be added to this list if they change in relation to the current ones) generates an analytical Cookie on the user's computer. This Cookie, which is only generated on the visit, will be used in future visits to the Website's Services to anonymously identify the visitor. The main objectives pursued are: To allow the anonymous identification of browsing users through the “Cookie” (identifies browsers and devices, not people) and therefore the approximate counting of the number of visitors and their trend over time. To anonymously identify the most visited and therefore most attractive content for users. To know whether the user who is accessing is new or a repeat visitor.

Important: Unless the user decides to register for a service on the Website, the “Cookie” will never be associated with any personal data that could identify them. Such Cookies will only be used for statistical purposes to help optimise the Users' experience on the site.

More information about the privacy policy of these tools at:

ComScore: http://www.comscore.com/esl/About_comScore/Privacy_Policy Google Analytics: https://www.google.com/intl/en/policies/privacy/ Advertising cookies: This type of “Cookies” allows the information of the adverts shown to each anonymous user in the Website's Services to be expanded. Among other things, it stores the duration or frequency of viewing advertising positions, interaction with them, or the user's browsing and/or sharing patterns as they help to form a profile of advertising interest. In this way, they allow advertising to be offered in line with the user's interests. Third-party advertising cookies: In addition to the advertising managed by the Website in its Services, the Website offers its advertisers the option of serving adverts through third parties (“AdServers”). In this way, these third parties can store Cookies sent from the Website's Services from Users' browsers, as well as access the data stored in them. The companies that generate these Cookies have their own privacy policies. Currently, the Website uses the Real Media and Weborama platforms to manage these services: For more information, please visit:

Real Media: http://www.realmedia.com/en-us/pages/privacy_policy.html Weborama: http://www.weborama.com/e-privacy/our-commitment/

b) How to disable Cookies in the main browsers

It is usually possible to stop accepting Cookies from the browser, or to stop accepting Cookies from a particular Service. All modern browsers allow you to change your Cookie settings. These settings are usually found in the “options” or “preferences” menu of your browser. You can also configure your browser or your email manager, as well as install free add-ons to prevent Web Bugs from being downloaded when you open an email. The Website provides guidance to the User on the steps to access the cookie configuration menu and, where appropriate, private browsing in each of the main browsers: Internet Explorer: Tools –> Internet Options –> Privacy –> Settings. For more information, please consult Microsoft support or the browser's Help. Firefox: Tools –> Options –> Privacy –> History –> Custom settings. Chrome: Settings –> Show advanced options –> Privacy –> Content settings. Safari: Preferences –> Security. For more information, please consult Apple support or the browser's Help.

c) Third Party Information

The third parties with cookies on our website are as follows: Name of the third party, purpose of their cookie and link to their cookie policy. Updates and changes to the privacy/cookie policy. The Website may modify this Cookie Policy in accordance with legislative or regulatory requirements, or in order to adapt this policy to the instructions issued by the Spanish Data Protection Agency, so users are advised to visit it periodically. When significant changes are made to this Cookie Policy, users will be informed either via the website or by email to registered users.

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